The trusted bridge to
Asia-Pacific retail
Combined 100+ years of retailer expertise. Five active territories. A proven brand in the senior, kids, and accessibility device category — stocked in the region’s most demanding CE retailers.
Active Territories
Combined Years in Retail Experience
Active Retail Doors
Brand Ownership
Praised by Australia’s most respected media
3,335 Active Retail Doors
Opel Mobile is physically stocked and selling across over two thousand retail locations — from major chains to specialist telco and electronics stores across five territories.
United Kingdom
Argos, Harvey Norman
New Zealand
JB Hi-Fi, Harvey Norman
Total International Doors
Ireland
DID, Harvey Norman
Pacific Islands
Digicel
Australia Post
Aldi
Telstra
JB Hi-Fi
Officeworks
Harvey Norman
Betta
Others
The Good Guys
Bing Lee
Five territories.
One platform.
3FS operates established distribution and retail relationships across Australia, New Zealand, the UK, Ireland, and the South Pacific — markets where the global family device category remains significantly underpenetrated.
Australia
CORE MARKET · 2,629 DOORS
- Telstra
- JB Hi-Fi
- Harvey Norman
- The Good Guys
- Officeworks
- Australia Post
- Bing Lee
- Aldi
- Mobileciti
- The Reject Shop
- POP Phones
New Zealand
- Spark
- Harvey Norman
- JB Hi-Fi
United Kingdom
- Argos
- Harvey Norman
Ireland
- Harvey Norman
- DID Electrical
South Pacific
- Digicel
- Fiji · Nauru · Tonga · and more
OPEN TO PARTNERS
+ Next Market
Built for the segments
the market underserves
From seniors and kids to the vision impaired — 3FS owns and operates brands that unlock incremental category revenue for major CE retailers, without cannibalising mainstream smartphone sales.
Opel Mobile
Australia’s trusted senior and accessibility phone brand. Stocked across 2,629 Australian retail doors alone, including newly ranged doors with Telstra — proven sell-through, proven category, proven brand.
Lite Opel
A streamlined device range sitting at accessible entry points — designed to bring simplicity and reliability to a wider audience, while extending the Opel umbrella deeper into retail planograms.
Distributed Brands
Established partner brands and owned adjacent-category brands carried through the same retail relationships — extending shelf presence and category coverage without needing to build brand equity from scratch.
3FS Platform
Factory relationships across China. Compliance across 5 regulatory environments. Remote team in Australia, Philippines, and India. Multiple active territory websites. The infrastructure is already built.
Stocked in the retailers
that matter
Active, reordering accounts built on 100+ combined years of face-to-face relationships. JB Hi-Fi, Harvey Norman, and Officeworks are among the most demanding vendor partners in ANZ retail. We are in their systems, on their shelves, in their planograms.
Telstra
Argos
JB Hi-Fi
Harvey Norman
The Good Guys
Officeworks
Australia Post
Bing Lee
Betta
Aldi
Mobileciti
The Reject Shop
POP Phones
DID Electrical
Digicel
Proof of what we build
See Opel Mobile in the market — our products, our positioning, and our retail execution across Australia and beyond.
Opel Mobile — Brand Story
Opel Mobile — Product Range
Opel Mobile — In Store
Opel Mobile — The Range
Opel Mobile — Media Coverage
Opel Mobile — In the News
What a global partner
gets on day one
3FS is not a startup seeking distribution partners. It is a decade-built platform with proven retail access, brand equity, compliance infrastructure, and an operational team — across the markets that the world’s leading senior and family device brands have yet to enter at scale.
“Australia, New Zealand, Ireland, and the South Pacific represent the geographic white space in the global senior and family device category. 3FS already operates there — with the retail relationships, brand trust, and 3,335 active doors to prove it.”
Retailer Access —
Built, Not Promised
3,335 active doors across 16+ major CE retailers and carriers. These relationships represent 100+ combined years of face-to-face retail selling. They cannot be quickly replicated by a new market entrant.
Regulatory & Compliance
Infrastructure
Active compliance management across Australian, NZ, UK, Irish, and South Pacific regulatory environments. ACMA, RCM, and retailer-specific onboarding processes fully navigated.
Proven Category
Positioning
Opel Mobile operates in the same senior, kids, and accessibility segment as the world’s fastest-growing family device platforms. Category demand is proven — sell-through is documented across 10+ years.
Operational Team
Across 5 Countries
A remote-first team spanning Australia, UK, Ireland, Philippines, and India, led by an experienced senior management team with deep industry relationships. The platform runs. A partner acquires capability, not a promise.
What makes 3FS worth a closer look
Beyond the doors and the territories, this is the part a buyer’s diligence team is really trying to assess.
Owned IP, not just
distribution
Four owned brands (Opel Mobile, Punos, 3Paws, Lucca) plus distribution rights for Motorola, Philips and Nickwatch — a real house of brands with diversified revenue, not a single-SKU business exposed to one product cycle.
Retail relationships that took a decade to build
3,335 active doors across 16+ retailers and carriers, including some of the most demanding vendor relationships in ANZ retail. These take years of face-to-face trust to earn — they cannot be bought or replicated quickly.
A support model that protects margin
Local, Australian-based warranty and customer support that resolves issues rather than escalating them — reducing returns, protecting retailer relationships, and reducing the reputational risk that usually comes with this category.
Already-derisked
growth runway
The senior, kids and accessibility device category remains genuinely underpenetrated in New Zealand, the UK, Ireland and the South Pacific — markets where 3FS already has retail relationships in place, not still to be built.
Flexible commercial
model
White-label, home-brand and network-lock capability means the same platform and supply chain can be reconfigured quickly for a partner’s own exclusive range, a new territory, or a new retailer relationship.
Leadership depth
beyond the founder
A cross-functional senior team already in place across operations, finance, business management, customer service, product and engineering — reducing key-person risk and supporting a smooth transition for an acquirer.
A platform built for
what comes next
Deepened our Australian footprint with Officeworks, Australia Post, Aldi, The Good Guys, Bing Lee and Betta, and extended distribution brands. Opel Mobile became a reordering line across thousands of doors.
Extended JB Hi-Fi and Harvey Norman ranging into New Zealand. Then, we took Opel Mobile beyond ANZ, landing Argos and Harvey Norman in the UK, DID Electrical and Harvey Norman in Ireland, and Digicel across the South Pacific. Closer to home, we secured ranging with Telstra and Spark, bringing our total to over 3,300 active doors across five territories.
This is where we really begin. Opening our distribution, retail and service infrastructure to the right global partners. The relationships, logistics and local support are already in place, ready for new brands, new categories and the next market.
Let's talk about
what's possible
We welcome conversations with global device brands, distribution partners, and strategic investors exploring the Asia-Pacific and South Pacific opportunity.